ABTA’s latest Holiday Habits report finds that more than one in six people (15%) chose to go on holiday by themselves in the twelve months to October 2018, up from 12% in 2017 and almost three times as many as those in 2011 (6%).
According to ABTA, as well as wanting some ‘me time’, solo travellers are enjoying the increasingly widespread availability of Wi-Fi in destinations and use of smartphones and travel apps - making navigating the world alone less daunting.
Mark Tanzer, ABTA Chief Executive said, “There has been significant growth in the number of people travelling by themselves over the last few years - with the majority choosing to holiday solo so that they can do what they want.
“Going on holiday by yourself means you don’t have to compromise on your choice of destination, your itinerary or the activities you take part in. Whether they’re single or just want some ’me time’, people now have an incredible choice of holidays and destinations to choose from and it has become so much easier to explore the world. Travel companies have responded to demand by offering a diverse range of options for people booking by themselves.”
ABTA reports that the growth in popularity of solo travel is most noticeable among 35-44 year olds, with those most likely to travel independently aged 75+.
For more information from ABTA, see https://bit.ly/2sID6BW