CEGA Group, the claims management and global medical assistance provider, has expanded its customer insight capabilities, with the recruitment of a new Customer Insight Manager.
Heather McDonald, who takes on the new role, brings a wealth of experience from AA Insurance in New Zealand. She will enhance CEGA's continuing commitment to maximise understanding of its clients' customers and provide vital client feedback.
Central to this will be CEGA’s effective collation and analysis of customer profiles, satisfaction data and information from front-end claims staff.
“The creation of this new role demonstrates CEGA’s commitment to invest in the constant development of our service; drawing on information from both customers and staff to ensure that it remains second to none,” says Neil Heasman, CEGA’s Operations Director.